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The real divide is not between people and machines. It is between companies that worked this out and companies that did not
In January the gap was small. By June it had more than tripled.
OpenAI looked at how much its business customers actually use its products, and found something worth sitting up for. The heaviest-using companies were doing about two and a half times as much as the average one in January. By the end of June they were doing more than eight times as much.
For the whole of last year that gap was steady at about double. It has come apart in six months.
What separates the two groups is almost embarrassingly ordinary. It is not money, and it is not which company's product they buy. It is whether anyone has bothered to set up saved instructions and connections to their own systems — the equivalent of writing down how you like things done. At the leading firms about one in five people have. At ordinary firms it is one in thirty.
At OpenAI itself, nineteen in twenty people have. So even the leaders are early.
The thing to take from this is not that machines are replacing people. It is that some companies are quietly getting several times more work out of the same tools, using a feature that costs nothing.
OpenAI enterprise research, analysed on The AI Daily Brief, 26 August 2026 · DK-100Contents ↑
